The Role of Marketing Branding Essay Example | Topics and Well Written Essays - 750 words

The Role of Marketing Branding - Essay ExampleFrom the case break down pooves brand, some of the aspects of the importance of brand can be seen despite the competitive forces in the picture. One of the biggest importance of stigmatisation is gaining market share and creating an advantage over the competition. According to Kotler and Armstrong (2008), market branding a growth makes sure that the customer knows that the harvest-festival exists and will always associate it with a special(prenominal) need. This means that the product will have an edge over competition every time a customer seeks to feel a need relating to the particular product. The branding done by a gild on a product will always try to convince the customer that only the product can provide the service required. From the case study, this can be seen where Fairy enjoys market share over competitors. The other importance of branding of a product is to motivate customer fealty even with the front man of competit ors and the advent of new products. With initial customer share, a business can promote customer loyalty by the provision of products that change with time and customer needs, which ensures that the company is not stuck in a bubble. With Fairy products, the company evolved its products with time, ensuring that customers remain loyal (Palmer, 2009). ... From the above discussion, it is also evident that effective branding increases the credibility of the business to the final consumer, which ensures that its products gain an advantage in the market. Branding is one of the most eventful tools that a business can utilize to ensure that the customers understand its position in the market and give in a market share over competitors. Even with the advent of technology, market branding helps an existing product evolve to join the new markets available, as in the case of Fairy products which evolved into the dishwasher business. Utilizing Market predilection Kotler and Armstrong (2008) de scribe market orientation course as a business technique where the company research a customers needs and produce a product that is suitable for the customer. This means that market orientation is a customer-focused strategy in the market, where the company focuses on reading customer behavior and producing products suited to die these needs. One of the basic market orientation techniques is conforming to customer preferences in production while at the same time producing quality products. From the case study, it is evident that Proctor and Gamble have a market-oriented address to producing and marketing their products. The best example of this is where Proctor and Gamble realize that customers are tired of stocking up with dissimilar variants of low-value products, so they introduce a new variant with a slightly different brand. One of the chance upon ways of developing a market-oriented product is by first understanding that the customer is the key whimsical force behind eve ry product (Palmer, 2009).