Unilever is an Anglo-Dutch multinational company

Unilever is an Anglo-Dutch multinational familyMain objectives of this assignment are as followsAn outline and evaluation of the data available in the Procter find annual report. An digest and evaluation of the developments in the financial markets in the past 2 age of Procter Gamble company.Compare and assess the performance of PG with its enemy company (Unilever).Recommendations to ProcterGamble for future advancements.Procter and GamblePrologueProcter and Gamble is a fortune 500 multinational company which is headquartered at Downtown, Cincinnati, Ohio, U.S.A . It is iodine of the top 5 consumer goods manufacturer company in the world. It was founded in 1837 by William Procter, a candle maker and James Gamble, a soap maker, immigrants from England Ireland respectively. In year 2010 PG had 1,28,000 employees.Current President and C.E.O of Procter and Gamble participation is Bob Mc Donald.Revenue of PG in 2010 was 78.6 billion US Dollar.Operating income of PG in 2010 was 1 6.15 billion US Dollar.Net income of PG In year 2010 was 12.72 billion US Dollar.Total Assets of PG in year 2009 was roughly 135.12 billion US Dollar.Procter and gamble company deals into four segments mainly, categorized as Beauty and grooming segment.Household safekeeping segment.Health and well being segment.Snacks and Beverages segment.Procter and Gamble was ranked 6th in the world for the worlds most admired company.Procter and Gamble operates in nearly 82 countries around the world and it sells or markets 300 brands in more(prenominal) than than 159 countries.Procter and Gamble is the worlds biggest maker of household products according to sales and volume.Procter and Gamble is also maven of the biggest advertisers in the world.Procter and Gamble was ranked 39 out of top Fortune 500 American companies.PG organization is the mother of innovations the likes of extreme market research, brand -management development and gain sharing programmes. These were either developed and implemented by PG first than any other organization in the world.Popular brands of PG company with net sales more than one billion U.S. Dollar annu tout ensembleyAriel laundry detergentCharmin bathroom towelBounty paper towelsCrest toothpasteDawn- dishwashing detergentDowny- fabric softenerDuracell- batteriesGillette- shaving razors, shaving gel and cream, deodorant and anti-persipirant.Head Shoulders shampooOlay- beauty productsOral.b dental productsPantene- hair care productsPringles- potato crispsTide- powder and liquid detergentsVicks.Source http//en.wikipedia.org/wiki/List_of_Procter__Gamble_brandsProcter and Gamble manufacturing trading ope rations are based in the following countries and regionsU.S.AUnited KingdomCanadaChinaMexicoAfricaAustraliaLatin AmericaIndiaGermanyMajor competitors of Procter and Gamble areJohnsonJohnsonKimberly Clark Corp.Unilever.Clorox.Sara Lee Corporations.Kraft foods INCColgate-Palmolive.Competitors visibility (Unilever)Unilever is an A nglo-Dutch multinational company founded in 1930 by the amalgamation of Dutch margarine company Margarine Unie with British soap makerLever Brothers. The company is headquartered at Unilever house London, United Kingdom and at Rotterdam, Netherlands. Unilever owns more than 370 brands as a result of acquisitions such as with Brooke Bond in 1984 and Chesebrough-Ponds Inc in 1987. Mission statement of Unilever or motto of Unilever is Meeting the everyday needs of people everywhere. According to Unilever company, everyday more than 140 million people pick their brands to clean their homes and to melt down their families.Unilever comes among top 5 in world for making packaged consumer products like soaps, tea, frozen foods, deodorants, perfumes, toiletries etc.The corporation sells its products in more than 140 countries.The annual revenue enhancement of Unilever Inc was around 39,826 Million Euros in year 2009.Operating income of Unilever was around 5,010 Million Euros in year 2009. Net income of Unilever was 3,658 million Euros in year 2009.Unilever has subsidiaries in more than 85 countries and it employs more than 1,70,000 workers to its company.Unilever stands at third position among food firms in the world by and by Nestle and Kraft and worlds second largest packaged consumer goods company after Procter Gamble company.fiscal Analysis of Procter and Gamble companyThe financial statements including, annual reports, balance sheet, cash flow statement, income statement are attached with the following appendixes. frequent size Statement analysis (Vertical) = accompaniment A2. Balance sheet , cash flow statement, Income Statement = Appendix BFinancial ratio formulas = Appendix CFinancial ratios = Appendix D5.Comparison of Financial data between PG and Unilever = Appendix EFinancial Statement AnalysisFinancial statement analysis is the process of analyzing financial strengths and weaknesses of a firm by making relationships between the items of the profit and l oss account and of balance sheet.These statements are very helpful for conclusiveness making purpose for any business or company.They play a vital role for setting the framework of managerial decisions.Financial statement analysis includes preparation and interpretation of financial statements in analogous and common size form.Financial statement analysis also includes computation and interpretation of financial ratio that would be helpful to common share holder for business purpose and for short term creditors as well as long term creditors.Techniques of Financial Statement Analysis Vertical and Horizontal Analysis.Ratio Analysis.Horizontal AnalysisIt involves line by line comparison of two or more years financial data. The horizontal analysis equates financial data over a number of accounting period.ExampleAccounts receivable can be compared over a period of months during a fiscal year or sales can be compared over a period of several years.Vertical Common-Size AnalysisIn Vertic al Common-Size Analysis statement all the figures of income statement are taken as a percentage of sales and in balance sheet all the figures are taken as a percentage of total assets.In Income statement, sales figure is taken as base and is assumed to be 100 % and all other figures are expressed as a percentage of sales.In balance sheet the percentage of total assets is taken as 100 % and all other figures are expressed as a percentage of total assets.Ratio Analysis The ratio analysis is the most important and powerful beam of light of financial statement analysis. When we use ratio analysis, we can check and determine how profitable a business is. Ratios can be calculated by dividing one number to another number. It can be expressed in the form of percentage, proportion, time or rate.Ratio Analysis is an accounting method used to compare one figure with another.Ratios can helps us to determine whether a business is sound or not.It simplifies the data of financial statements.It al so helps in comparing the results of one business with another.It also helps in comparing the results of the business with the average result of all similar businesses in the same field.It also tells the investors to determine whether they should buy, hold or sell the shares by seeing the ratio analysis of the particular company.It also helps the employees of a particular company by providing information about stability and favourableness of their company in present and future times.It also helps in planning and forecasting during financial analysis. Ratios can help management to do basic functions like forecasting, planning, co-ordination, control of financial data of the business.