Griselda, Beatrice, and Kate Essay -- Comparative, The Model of Femin

In comparison with Griselda, the model of femininity and eponymous for patience and obedience, incomplete Beatrice, from Much Ado About Nothing, nor Kate, from The Taming of the Shrew, display idealized classical femininity. Instead, Beatrice and Kate perform Shakespeares representation of the unruly woman in such a federal agency that directly goes against everything that a woman should be. This causes Beatrice and Kates respective suitors Benedick and Petruchio to display their masculinity in a manner that counteracts their respective unruly womans behavior. The ending of both plays contains some ambiguity in the futures of these unruly women both have had some merger between their initial unruly behavior and their newfound stereotypical gender roles. While this merger brings the women closer to normal society, they retain a core trait of rebellion which keeps them from completely merging into their societies.In smart set to understand exactly how Beatrice and Kate fail to disp lay model behavior throughout their plays, it is imperative to discuss the model behavior for women during the late medieval and renaissance periods. An slight source of 16th century ideals comes from Giovanni Boccaccios 14th century collection of short tales, The Decameron. Specifically Boccaccios The Story of Griselda, tells the tale of a young, wealthy churchman who selects Griselda, a low class woman, to be his wife. After four or five years of being married, the young lord, Gualtieri, decides that he would needs make establishment of his fair wifes patience. (Griselda 3) Gualtieri tests Griseldas patience and obedience by sentencing their two children to death, provokeing her by injurious speeches, showing fierce and frowning looks to her, (Griselda 3) and many... ...o their unconventional wooing. express their rebellious natures through wit and humor, both Beatrice and Kate behaved in ways that rejected any potential suitors. Beatrice and Kate used their words to attack a nd belittle men, something that absolutely non allowed in a traditional Shakespearean woman. Beatrices wit was only allowed in the context that it was almost always humorous, allowing others to justify her language. Kates role as a shrew is rejected outright, as she neither uses humor nor can escape the fact that her fate is ultimately decided by her father. It is not until they view mates that with as much fire and wit as they that either woman allows themselves to be marriedconforming to societys expectations. Both end up in relationships where they have more power than an average married woman would have, and neither ends up completely dominated.

Ethical Issues in e-Commerce Essay -- Business Ethics

IntroductionThe internet has received a great deal of maintenance in the media lately due to its tremendousgrowth in usage by some(prenominal) consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing cast of companies turn over or are interested in developing an Internet presence, there is still a great deal of scruple about it and the potential respectable issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business communitys perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing communitys interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many co mmercial services collapse become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this information superhighway is growing almost exponentially, the benefits of the Internet are not without drawbacks.Ethical IssuesPrivacyPrivacy is the condition where someone in-person information can not be documented and be used by others (Parent, 1983). Privacy has been and continues to be a significant issue of concern for both current and prospective electronic commerce customers. The foll... ...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the volume and visibility of some dimensions of privacy issues. Last, marketing researche rs must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.Works CitedStead, B. A., & Gilbert, J. (2001). Ethical issues in electronic commerce. Journal of Business Ethics, 34, 75-85. Foxman, E. R., & Kilcoyne, P. (n.d.). Information technology, marketing practice, and consumer privacy ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119.

Palestinian Israeli Conflict Essay -- History, Jews and Arabs

Part I Palestinian/ Israeli Conflict History Jews and Arabs had mutual tolerance for severally other until Theodor Herzl started the modern Zionism movement (History 10 discharge page 1-5). Zionism is the belief that Jews should have their own homeland, and in 1917 the British decided to back Zionism with The Balfour proclamation (Mattar et al. 380-382). After the Balfour Declaration the Jewish people started massive immigration to Palestine and the Arabs living in Palestine strongly objected to this Jewish immigration. A big purpose of why the British decided to back the Jews were that all the Jewish people had to suffer through the years of terror that the Holocaust brought. They needed a belongings to go and their old Holy land seemed like the perfect place at the time (History 10 Handout page 1-5).The British sanction out of Palestine because they were getting complaints from both the Jews and the Arabs. The United Nations made a plan to partition Palestine in 1947, it passed the UN with a two-thirds vote (Brooks, British code for Palestine Arab-Israeli Wars Web). However the Arabs refused to accept the compromise and on May 14, 1948 Israel declared itself a state with the US and the Soviets approval. On May 15, 1948 Egypt, Syria, Lebanon, Iraq and Jordan invaded Israel because of its statehood (History 10 Handout page 1-5). This started Israels War for Independence which was overall a victory for Israel. The soldiers fighting for the invading countries were not experienced in battle and fell to Israel, quite of a clear cut victory they in placed an armistice (History 10 Handout page 1-5).The Israel War for Independence produced over 50,000 Arab refuges and hale most of them to live in rural farming villages kn... ...ack). Therefore, the Palestinians need to form a democratic political system where Hamas is no longer in charge. They as well as need to form a legitimate fighting force run under a politics so the terrorists attacks will st op because the disposal will be in control. The attacks will come to a halt when a democratic government is in place because a real government would not put up with this behavior. These steps are not that difficult in anyway and can be taken immediately if wanted to.boilersuit the conflict in Israel will never be fixed if the two sides cannot cooperate with each other and see the other side. Although Israel may have the post in the relationship, Palestine can still take steps of their own to solving the conflict. Both sides are at fault for the problems they had and no side greater than the other, peace can be achieved if they want it.

strategic business plan Essay -- essays research papers fc

Lars this is how you take a crap a byplay political program. First you have to solidification the vision, goals, and objectives of your business. The most great driver for almost any business plan is return on enthronement (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective?The essential mean elements are identifying your objectives. What you are passing play to sell to whom, when and how you are going to sell it, how very much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI. research would be your next step. Your market research should revolve around on the information you need, to help you to formulate a strategic plan and make business decisions. market information potentially covers a vast lead of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so its important to decide what i s actually relevant and necessary to know. however theres no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to give tongue to out your own primary research slightly the local target market, buying patterns and preferences, local competitors, their prices and service offerings.First establish or confirm the aims of the business. because state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your commissioning statement. All businesses need a mission statement. It announces distinctly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the businesss mission statement, which helps develop a esthesis of ownership and responsibility. Producing and announcing the mis sion statement, is also an excellent process for focusing attention on the businesss priorities, and particularly the emphasis on customer service. later your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services, and must include the focussing you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzbergs motivating factors are from the best to the least sense of achievement, pull in recognition, interest in the work itself, hazard for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisors fairness, company policies and rules, status, job security, supervisors friendliness, and functional conditions. McGregors supposition X and Y is that x is when you have to assume the average soulfulness doesnt bid work a nd will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trusted. The Y theory causes a more relaxed managerial air travel in which workers are free to set objectives, be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project. strategic business plan Essay -- essays research papers fcLars this is how you create a business plan. First you have to set the vision, goals, and objectives of your business. The most important driver for almost any business plan is return on investment (ROI). Commonly, when someone starts to write a business plan for the first time you need to determine what is your objective?The essential planning elements are identifying your objectives. What you are going to sell to whom, when and how you are going to sell it, how much contribution the sales will produce, what the marketing and selling cost will be, and what will be the ROI.Research would be your next step. Your market research should focus on the information you need, to help you to formulate a strategic plan and make business decisions. Market information potentially covers a vast range of data, from global macro-trends and statistics, to very specific and detailed local or technical information, so its important to decide what is actually relevant and necessary to know. However theres no point spending time researching global statistical economic and demographic data if you are developing a strategy for a relatively small or local business. It would be far more useful to carry out your own primary research about the local target market, buying patterns and preferences, local competitors, their prices and service offerings.First establish or confirm the aims of the business. Then state the objectives of the business unit you are planning to develop. Determine what is the business aiming to do over the next one, three, and five years? Next define your mission statement. All businesses need a mission statement. It announces clearly to your staff, shareholders and customers what you are in business to do. You can involve staff in defining and refining the businesss mission statement, which helps develop a sense of ownership and responsibility. Producing and announcing the mission statement, is also an excellent process for focusing attention on the businesss priorities, and particularly the emphasis on customer service.After your mission statement you must understand and define clearly what you are providing to your customers. This description should normally go beyond your products or services , and must include the way you do business, and what business benefits your customers derive from your products and services, and from doing ... ... and self-actualization needs. Herzbergs motivating factors are from the best to the least sense of achievement, earned recognition, interest in the work itself, opportunity for growth, opportunity for advancement, importance of responsibility, peer and group relationships, pay, supervisors fairness, company policies and rules, status, job security, supervisors friendliness, and working conditions. McGregors theory X and Y is that x is when you have to assume the average person doesnt like work and will avoid it if possible. So you have to put fear and money into the person to motivate them and these people need to be closely supervised because they are not trusted. The Y theory is the total opposite of x. It is when most people like work, so people work towards goals and personal achievement and they have responsibility and can be trus ted. The Y theory causes a more relaxed managerial atmosphere in which workers are free to set objectives, be creative, be flexible, and go beyond the goals set by management. Lars I hope I have explained everything to you in good organization and answered all questions you had and look forward to working with you on the next project.

Requiring School Uniform :: miscellaneous

Requiring School UniformIf the school considering requiring all students to wear uniform during school, this is non a good idea that all students cipher. It is because nowadays, teenager trust to throw off their own stylus and wear whatever they want. They dont want anyone to force them wear the uniform. And they want to give any opposites students or friends saw their best look, best look discharge take give other students or friends attention, they can coax other students by the look or style they wear. So most students will withdraw wear their clothes are better than the school uniform.First, some of the students think wear their clothes are the habit they they do that everyday. So they wont like to wear the uniform. And most the girls like to wear some clothes that can attract other boys to look at them and their friends will said they are so cool. Then the boys will date them and the girls will feel so happy and have another boyfriend. And in the other way, some of the boys always want to wear their clothes and look so cool to attract other girls, so they can have the other girlfriends. That is one reason they students like to wear their clothes and not uniform.Second, some of the uniform in other school was so execrable or outdate. It is because the school teacher or principal dont know what the students like or what style do the students want to wear. Every students have their own style and their wont have the same idea as the other students. So the school cannot make a uniform to content all the students. And the other things is the students will think wear the school uniform was so dumb and stupid, and they think that the mess in outside will laugh at them or make drama on them. Third, the students want to be free, they want to have all the freedom. United state is a freedom country, they think they can wear the clothes in their way. It is because uniform maybe is some pressure for the students, they dont want school to force them to wear i t. Uniform give the students a uncomfortable feeling, they will feel not comfortable to wear it, and now all teenager like to buy many clothes and wear different everyday. Maybe some students dont want people to know what school they are and if they wear uniform, the other people will know what school they are.

Requiring School Uniform :: miscellaneous

Requiring School UniformIf the school considering requiring all students to wear uniform during school, this is not a good idea that all students think. It is because nowadays, stripling requisite to gestate their own style and wear whatever they want. They dont want anyone to force them wear the uniform. And they want to give any others students or friends saw their take up look, best look can take give other students or friends attention, they can attract other students by the look or style they wear. So most students will think wear their clothes are better than the school uniform.First, some of the students think wear their clothes are the habit they they do that everyday. So they wont worry to wear the uniform. And most the girls like to wear some clothes that can attract other boys to look at them and their friends will express they are so cool. Then the boys will date them and the girls will feel so happy and have another boyfriend. And in the other way, some of the bo ys continuously want to wear their clothes and look so cool to attract other girls, so they can have the other girlfriends. That is one reason they students like to wear their clothes and not uniform.Second, some of the uniform in other school was so ugly or outdate. It is because the school teacher or headliner dont know what the students like or what style do the students want to wear. Every students have their own style and their wont have the same idea as the other students. So the school cannot make a uniform to content all the students. And the other things is the students will think wear the school uniform was so deadening and stupid, and they think that the people in outside will laugh at them or make fun on them. Third, the students want to be free, they want to have all the freedom. United state is a freedom country, they think they can wear the clothes in their way. It is because uniform maybe is some pressure for the students, they dont want school to force them to we ar it. Uniform give the students a uncomfortable feeling, they will feel not comfortable to wear it, and now all stripling like to buy many clothes and wear different everyday. Maybe some students dont want people to know what school they are and if they wear uniform, the other people will know what school they are.

Business case on MS woes Essay

1. Describe the human resource planning implications for Microsoft in terms of the SWOT analysis.HR planning at Microsoft may consider performing its own SWOT analysis to enhance higher-level analyses at the company. We should expect that the firms HR planning would include points such as Strengths Talented employees at the top of their game in the industry Reputation as an industry leaderWeaknesses Conflict trouble )infighting) Compensation and benefits are no longer perceived as competitive or favorable OpportunitiesMore aggressive and focused recruiting effortsMarketing existing fee and benefitsThreatsCompetitors, such as Google and e-bay.New entries into the industry2. In your opinion, could these dramatic resignations have been predicted by Microsoft management? Defend your position.History repeats itself. In other industries, the front-runners eventually go near competition in the marketplace for customers and resources, which includes human resources.If Microsoft had sol id communication mechanisms in place to field feedback from dissatisfied employees, management may have known about the pending exits.Many companies experience turnover after benefits are reduced or changed.Many companies experience turnover after start-up because employees who are successful at start-ups look for sweet opportunities once businesses are off-the-ground. Thus, considering all above grounds, I think Microsoft has predicted those resignations and prepared their alternative backup plan.3. Using- Exhibit 5.1, describe the strategic implication from the outflow of imaginative talent at Microsoft .Without people, the structure has gaps. If the structure isnt solid, the strategy doesnt have the support it needs. Goals run the risk of not being met, making it fractious for the company to achieve its mission.

Is the Successful Reform of the United Nations Security

Reform of the United Nations credentials Council has the support of the majority of the member states theoretically, there is consensus on the issue. Ideas for domesticise involve expansion of the number of durable members of the protective cover Council and extending the veto powers currently held by the permanent members. However, this consensus has so far proved illusory, because associatement only exists in a vague form. When the debate is teased bring out it emerges that there is a lot of differing views on what reclaims should take place and which states they should accommodate.This essay aims to argue that UNSC reform is not possible because no consensus exists on who enlargement should entangle and whether the P-5 should remain the only veto holders. It is the intention of this essay to tiptoe through this political minefield and ultimately to argue that the Security Council must become more exercise that more members should be admitted to better reflect the world and the diverse opinions therein.The purpose of the United Nations is to bring the states of the world together in one place to disband international issues and there can be no greater issue than that of security it is imperative that the UNSC reflects world opinion not a minority of states. The proposed ideas for reform argon mainly concerning expansion of the UNSCs membership. It is argued by many that the power wielded by the P-5 is disproportionate and that this does not fairly reflect the world. As Kofi Annan stated in the eyes of much of the world, the coat and report card of the Security Council appear insufficiently meetative. (Annan 2002, quoted by Fassbender 2004, p. 341).Latin America, Africa and large parts of Asia and the Caribbean all insufficiency a permanent member and that leaves these regions underrepresented in terms of UNSC security policy. It is felt that permanent membership and crucially the veto should be extended to states from these regions of the wor ld. That no longer should the P-5 have such a crucial say in the security of the world, that these powers should be opened up to other states in other parts of the world.The other criticisms of the UNSC P-5 are that although they were the preminent powers in 1945 this is no longer the case. This criticism largely falls upon the UK and France and Russia who in 1945 were global empires unless now longer are nowhere near as regent(postnominal) and influential as they used to be. That there are now many states in the world that can equal the economic and military powers of the UK, France and Russia. It is argued that the UNSC should better represent the great powers of today rather than those of over sixty years ago.There is some consensus and support for the idea of expansion. However, many states put forward provisos with their messages of support. The United States is come to that new members should be economically powerful with a large population and has a solid history in terms of democracy and human rights. The roast British-French statement argued the call for for representation for Africa and quizzically did not put forward an African candidate and instead named their choices Germany, Brazil, India and Japan (Joint UK- France Declaration, 2008).India expressed the need for the UNSC to as well include developing states and that increase of permanent and non-permanent members was necessary. (India and the United Nations UN Reform. ) Brazil argued that the UNSC does not represent todays world and the limited number of states in its current composition was not a multilateral approach. The debate about veto reform is a non event as none of the P-5 will accept any reform to their veto rights (Rath, 2006, p. 59). There does not seem any way the P-5 could be stripped off the veto without their compliance and without a fundamental change in attitude, veto reform is impossible.The principal of who should become new members of an enlarged Security Council is a very divisive issue. For every likely candidate there are several detractors as well as supporters. The most prominent candidates for becoming permanent members are the G-4 consisting of Japan, Germany, India and Brazil. These four are all seen as contributing liberally to the UN and all have either large populations or economies. However, the most fundamental criticism of the G-4 is that it although it does expand the Council it still neglects a permanent seat for an African state.It also further weighs the Security Council with more industrialised rich countries (Bourantonis, 2005, p. 69). The group Uniting for Consensus actively argues against the accession of the G-4 to the UNSC and instead argues for an increase of non-permanent members. Uniting for Consensus is often seen as be driven by member states regional rivalries Italys opposition to Germanys bid is one example. Indeed, all of the G-4 have opponents, in South American it is argued principally by Argentina that Portu guese speaking Brazil can not represent the rest of the Spanish speaking continent.Not all the criticisms of these candidates are to do with regional rivalries the US was publicly supportive of Germanys bid but the souring of traffic over Iraq prompted Washington to change policy (Fassbender, 2004, p. 342). The issue of who supports who and why is a complicated issue but these examples stand to show that there is very little consensus amongst states about who might join a reformed UNSC and is the cerebrate reform debate is so deadlocked. Reform of the Security Council is possible but will be very difficult selecting members for expansion will prove divisive in international politics.The desirability of reform has been covered to some extent above with the need to better represent the world in the Security Council but the main issue for debate in this regard is the effect expansion could have on the workings of the UNSC. The argument against expansion conceptually posits that a Sec urity Council with too many members loses its executive function. That the whole idea of this tier of the UN system is to have a few powerful and influential states to act together decisively. gum olibanum enlargement -particularly of the veto- would cause more division among UNSC members and render the Council prone to deadlock, based on the simple logic that it is easier to get a smaller group to agree collectively than it is a larger group. The oft cited example is the failings of the League of Nations which was constantly paralysed by the need for unanimity among members to act (Weiss, 2003, p. 148). Although conceptually it is easy to argue this case, it does take in some qualification with examples and there is an argument to be made that the UNSC is not at the moment a decisive body which has little to do with its size (Lund, 2010).Whether enlargement would make the UNSC more or less efficient depends upon whether we consider the current incarnation to be so. A better argume nt for enlargement not making the Council a committee was made by the German diplomat Dr. Gunter Pleuger, stating that enlargement of NATO had not made that body less effective which now include one more state, 26 than the proposed UNSC increase to 25 (Pleuger, 2005). This is a good example of an international body being able to act in contrive whilst having a large membership, but NATO and the UN are very different.NATO members all share sympathetic policy goals and to some extent would consider themselves allies. However, the present P-5 alone or with the G-4 are not allies in great sense and although they might all support the idea of international peace and security they would have a much larger difference of viewpoint on conflicts than NATO. In conclusion, reform of the Security Council would require substantial work to be achieved and does risk souring of relations around the world.The prospect that the veto will be abolished seems very remote, whether new permanent members m ight have the veto extended to them is tied up with the irresolution of the possibility of enlargement. So many factors remain to be agreed over reform, expansion is not possible without widespread consensus over the shape and size of a new Security Council. If those debates were resolved then the world could look to deciding candidates, another set of hard choices.To definitively state that reform is possible or is not possible is in itself impossible. There are arguments to be made for and against reform, we will have to wait and see what happens. Perhaps the more important part of the question is the desirability of reform, this in its vague sense does have some consensus in international politics. There does need to be a widening of the members of the Security Council it does need to better represent the world. How this can be effectively implemented is where the debate really starts.The prospect of a deadlocked Security Council, paralysed by a lack of consensus among members i s not desirable. Certainly, the simple solution to this would be to abolish the veto and rely upon a majority vote to pass resolutions, however this is not even mistily a possibility. It is quite possible that an enlarged Security Council could be able to act decisively but it would certainly be a risky try out and is therefore too much of a risk to take seriously. Desirable reform of the Security Council would require an overhaul and rethink of the whole system.Bibliographyhttp//www.globalpolicy.org/component/ contentedness/article/228-topics/48674-pros-and-cons-of-security-council-reform.html

Essay on Horatio Essay

Often overlooked in the critical analysis of the play, Horatio is a reference work whose actions are of no major importance, yet in the context of the plays meaning, his role is crucial. Like the Ghost, Horatio helps Shakespeare to refine the c at one timept of the virtuous man. This is shown through Horatios ideals, his relationship with juncture, their differences and similarities. We assume that his studies in Wittenberg make develop his logical thinking and gum olibanum he would naturally reject the possibility of a ghost moreover he is the one to tell Hamlet about his fathers apparition. Even after witnessing the Ghost, Horatio remains a rationalist.His mind is sober, and he encourages Hamlet to economise self-control a key virtue of the Stoics. Yet when Hamlet dies (possibly in Horatios arms, dep caning on stage directions) the roles reverse Horatio, charged by Hamlets passion, almost dies with the prince. For the audience, Horatio becomes a separate and important enti ty as Hamlet delivers the speech about his character that defines Hamlets own ideals. Shakespeare gives Hamlet the chance to translator the faculties he admires, thus giving us another chance to understand the greater aspirations and aims of the protagonist.He says Horatio, thou art een as unspoiled a man As eer my conversation coped withal. Nay do not think I flatter, Since my dear soul was mistress of her choice, And could of manpower distinguish, her election Hath sealed thee to herself for thou hast been As one, in suffring all, that suffers nothing A man that Fortunes buffets and rewards Hath taen with equal give thanks and blest are those Whose blood and judgment are so well co-mingled That they are not a pipe in Fortunes thumb To sound what stop she please. Give me that man.That is not passions slave, and I will wear him In my hearts core, ay in my heart of heart, As I do thee. (3. 253-73) Horatio is not passions slave if passions, like Fortune, is personified, then i t becomes a sort of ancient deity that chooses to blind humans and deny them all rational choice. To a certain extent, all other characters in the tragedy are to varying degree subject to their passions. Horatio by contrast is lull and stable he is skeptical and rational, as can be seen from his encounter with the Ghost.If passion is a disease-like quality that Hamlet believes to be defectious, then Horatio exemplifies a light and honourable person honest by definition, since he does not allow passions to fool his conscience and shrive any selfish means or aims. as yet the most important aspect highlighted by the Prince is Horatios philosophical understanding of life. The speech suggests Horatio is a follower of Stoicism, an ancient way of thinking developed once by the ancients and then revived by the great thinkers of the Renaissance. Founded by Xenon, (334-262b. c. ) the philosophy taught to discipline ones behaviour according to ones rational mind.Hamlet states that his id eal is such. However the prince himself is not free or deprived of passions. The qualities he admires in Horatio are starkly different to the ones he himself displays in his genuinely first monologue. He speaks of evil as self-slaughter and cannot come to terms with things rank and grosse in nature (1. 2) Hamlet is a man of many different moods and tempers in this one speech he begins disgusted, grows more passionate in his hatred and it is not until the last two line of that speech when Hamlet says I essential hold my tongue and regains control of his emotions.It is clear the protagonist cannot remain unaffected when he sees evils manifestation in any form his unit being actively protests and rejects amoral and dishonourable actions. Because of this, Hamlets ideal human nature that Shakespeare personifies through Horatios character remains, until the time comes at the end of the play, inappropriate Hamlets own. Preparing to fight Laertes, says to Horatio who is desperately tryin g to pr purget the Prince from fencing, convinced he will lose There is special providence in the radiate of a sparrow (5.2).This whole speech signifies the way Hamlet matures from admiring into exhibiting Stoic ideals, yet applying them in a more universal way than Horatio. Through hardship and experience Hamlet accepts Fate, but refuses to step aside and give up fighting for his cause. He takes Horatios logic and focus, acknowledges all the basis of the teachings of Stoicism, yet unites this with his yearning desire to fight evil and restore justice. Horatios attempts to save Hamlet from death are doomed, because the protagonist believes the question about his own life has been decided, and thus no longer bothers him.A true Stoic does not fear death. Hamlets mysterious last words, uttered to Horatio, echo this the rest is put away (5. 2. 351) Furthermore, if at the beginning of the play Hamlet and Horatio lack the virtues of each other (Hamlet, unlike his friend, cannot dista nce himself from anxieties, whereas Horatio comes across as almost emotionally withdrawn), by the end different dimensions of both characters are revealed to us. Horatio, although still wise and composed, truly loves Hamlet.Realising the imminence of the Princes death, Horatio grabs the cup with the remaining poison, ready to follow his friend in death. Hamlet stops him and, on his deathbed, urges Horatio to remember the philosophy they both adored, and live by it If thou didst ever hold me in thy heart, Absent thee from felicity awhile, And in this jolty world draw thy breath in pain To tell my story. It is important that Hamlet hands over his secret to Horatio, trusting him to clear his name and justify his actions to posterity. Horatio obeys and we trust him to communicate the truth, restoring Hamlets innocence.Horatios character helps us to understand Hamlet better, to realise how the protagonist matures, and witness the best in him even as he lay dying. Shakespeares inclusion of Horatio and his relationship with Hamlet stresses the importance of nobility, dignity, felicity and other moral principles and virtues valued by the Ancient. And lastly, Horatio rules out a conclusive judgment concerning Hamlets death and his suffering, and tells of them as carnal, bloody and unnatural acts ensuring the audience perceived those strong feelings too.

Dannon Case Analysis Essay

In 2007 and 2008, Dannon, the 2 yoghourt provider, was losing valuable market share to its twinge enemy Yoplait. Despite the growth opportunity in the domestic U.S. yoghourt market, Dannons growth had surprisingly slowed. At the end of 2008 Yoplait was the U.S. yoghurt market leader with 35.4% of the market dollar share while Dannon only held 28.9% of the market. Yoplait held a competitive proceeds over Dannon that gave it a capacious leg-up.Dannon lacked the external CSR that had come to build Yoplait a valuable and loyal brand following. Most notably was the restrain Lids to Save Lives breast cancer awareness campaign that Yoplait put on e precise course since 1997. Dannon had their own CSR initiatives however, they were sexually communicated. This ended up hurting Dannons exposure and community relations in the market place. To be a formidable competitor for Yoplait, Dannon must eliminate Yoplaits CSR competitive advantage while customizing its own CSR initiatives to ge nerate new sales opportunities.The U.S. is not a large postulater for yogurt. Comparatively speaking, France and Switzerland consume over four whiles as much yogurt as the United States in spite of being sizably smaller. If Dannon uses external CSR to show consumers that eating Dannon yogurt is an great staple in a wholesome diet, this can generate new sales opportunities for Dannon. Externally communicating these messages to the public allows Dannon to show-off the time and money they worn-out(a) enquirying the health benefits of yogurt. Not only can Dannon eliminate Yoplaits competitive advantage but it can in any case grow new revenue streams by educating pile that yogurt is a valuable and essential part of a healthy and well-balanced diet.Problem Statement Despite heavy marketing efforts in a growing U.S. yogurt market, Dannon was stagnant as the 2 Yogurt producer in the domestic U.S. and was unable to take over Yoplait for the 1 realise in 2009. Dannon was not only u nsuccessful in leap frogging Yoplait to become the 1 yogurt producer, they were also losing market share at the same time. data AnalysisIn 2008, Yoplait stood as 1 in the market place with a 35.4% market dollar compared to Dannon who held a 28.9% market share. 67% of Yoplaits sales were comprised of the Light and Staples segments. This number is staggering considering that Dannons overall company mission is bringing health through food to as many people as possible. Dannon also has The Dannon Institute foundation, which was spry in seek and education on healthy eating and dieting. Despite the mission of the company and the research that Dannon conducted, Yoplait was far more successful because of the external communication of their CSR.Since 1997, Yoplait has run its Save Lids to Save Lives breast cancer awareness campaign. It is well-known by consumers and this external CSR has allowed Yoplait to build a sanitary and loyal brand. Even though Dannon has do their own CSR initiat ives, they were communicated internally as most consumers were unaware of the Dannon Institute and what is done there. According to a survey done by the branding company Landor Associates, 77% of consumers think that companies should engage in social responsibility. If people are unaware that Dannon is being socially responsible accordingly this could explain why they are not competing as much as they could be in the Light and Staples segments. Alternatives1. Dannon could externally communicate their CSR to make consumers aware of the internal CSR they were already doing. 2. Dannon could increase their marketing and advertising budget in the Light and Staples segments to attempt to pry-away market share from Yoplait. 3. Dannon could run special taste testing promotions at retail outlets to get people to picture and hopefully like their yogurt. 4. The company could advertise as the corporate company of Dannon rather than focus the advertising on the individual brands like it alread y does. Key Decision Criteria1. Increase sales and market share 2. Increase customer satisfaction and corporate image 3. Be consistent with corporate mission or strategy 4. Improve (or at least maintain) profitability 5. Within our present resources or capabilities 6. Within acceptable find parameters 7. Ease or speed of implantation 8. Minimize environmental impact 9. Maintain and build employee morale and prideAlternatives Analysis1. Even though Dannon has been partaking in CSR for quite some time it has always been done internally rather than externally. Because of this, consumers are unaware of the Dannon Institute, which has been active in researching and educating approximately healthy eating. If Dannon communicated this to its audience it could elucidate people on the benefits of healthy eating and how yogurt could be a healthy staple to peoples diet. This could potentially cause more people to purchase yogurt and also cause current yogurt buyers to purchase more frequent. The negative to this is that these CSR efforts could be seen as a copy-cat to Yoplait. People may not believe the findings, as they could think these findings are just a sales pitch to get them to believe that they should buy yogurt. Also, there is no measurable ROI for this strategy.2. change magnitude their marketing budget for the light and staples segments could give Dannon a lot more exposure that potentially could take away the huge market share that Yoplait holds. With Activia already a huge success, the increase in marketing is twain-fold. It aims to generate new buyers as well as aiming to get current customers (such(prenominal) as Activia buyers) to purchase their products in other segments. The negatives of this are the cost. Dannon would be spending more money without having any differentiation or competitive advantage over Yoplait that would cause customers to switch.3. The advantages to taste testing are self-explanatory because the hardest part of getting someone t o buy a product is the fact that they need to be provideing to try it premier(prenominal). Giving people a free get hold to try it can give them a gauge to see if they like it. It also gives current Yoplait buyers the chance to see if they may like Dannons taste better. The biggest con is the cost because Dannon is giving away free product. For the promotion to have any chance of success, yogurt would need to be given free to thousands of retail outlets across America which is a huge initial hit on profit. Another con is that yogurt is not a staple of the American diet so new non-yogurt eaters may not even be willing to try it in the first place.4. Currently, Dannon advertises by their individual brand. By advertising on the corporate level it could give credibility to the Dannon brand altogether. This credibility could give a competitive advantage through engagement with the community and customers. The biggest problem with this is that Yoplait had been doing this for years with their Save Lids to Save Lives campaign. This gave Yoplait a sizeable competitive advantage. Because something like this was already being done by Yoplait the effects of Dannon mimicking Yoplait would barely yield, if any, competitive advantage.RecommendationsBased on the facts presented, I think it is important for Dannon to externally communicate their CSR initiatives. Yoplait has had a sizeable competitive advantage with their Save Lids to Save Lives campagain which has given them a leg-up on Dannon since 1997. The reason for Dannon to externally communicate their CSR efforts is two-fold. To eliminate the competitive advantage Yoplait before long holds as well as educating consumers around the health benefits of yogurt to generate new and residual revenue for the company.In regards to Dannons CSR, they have some of the best kept secrets going. The problem with that is that they are currently secrets and customers dont know about their internal CSR efforts regarding people, nutr ition and health and nature. The Dannon Institute has been around since 1991, with the mission to develop and disseminate scientific knowledge on diet and nutrition to benefit public health. Had Dannon externally communicated this when they first launched the Dannon Institute they could have held the competitive advantage that Yoplait currently holds. It is crucial for Dannon to externally communicate the projects and research that they are currently doing so that it lessens from marketability and uniqueness of Yoplaits CSR.In regards to potentially facing backlash for what appears to be copying Yoplaits CSR efforts, this is not the case for Dannon because the two efforts are much different. Yoplait is simply donating and engaging customers to donate towards a worthy cause. Dannon, on the other hand, is actively engaging in research on healthy eating and the benefits of how yogurt can improve health and quality of life. Yoplait is not actively engaging in breast cancer research. Whi le they are promoting a worthy cause, they are not doing so hands-on. Dannon is not simply donating money to look good in the public eye, but rather, they are spending time and money to investigate how their products promote a healthy life-style and how engaging children in a healthy lifestyle can help prevent diseases such as a diabetes and obesity. This is much different than what Yoplait is doing and may even lead to a slight competitive advantage in Dannons corner for their active engagement regarding healthy eating and the benefits for children who follow a healthy life-style.The biggest benefit of externally communicating Dannons CSR is generating new sales by educating consumers about the health benefits of yogurt. Yogurt is more of a staple in Europe, where France in Switzerland consumer over four times as much yogurt as the United States despite being much smaller in population. This is why there is excellent potential growth in the U.S. yogurt market. The big question is how does Dannon convince the U.S. population to buy more yogurt? The answer is educating them on the health benefits of yogurt and why it is an important staple of a healthy diet.The U.S. economy is a huge market for dietary supplements. In 2006, The Economic Impact Report, completed by Dobson DaVanzo, a Washington D.C.-based economic research firm, quantified that the dietary supplement vexation was responsible for over $20 billion dollars in sales. This is over six times larger than the domestic U.S. yogurt market. People in the U.S. are very active consumers when it comes to buying products that will help them meet weight. Dannon can cash in on untapped potential by externally communicating the weight-loss benefits of adding yogurt to a healthy diet. People buy dietary supplements because they are advertised to charge in weight loss. By marketing and educating the public on the research that Dannon yogurt can also aid in weight loss may result in a spike of sales while also r egaining the lost market share to Yoplait. Action and Implementation PlanDannons Executive Committee is to meet immediately. Marc Jove Gesti, the Senior Vice President of selling will be responsible for drafting and crafting a commercial and press release about the Dannon Institute, its previous findings and their current projects. Ken Strick, the VP & General Counsel will be responsible for reviewing and revising any legal aspects. These include claims such as Yogurt, when consumed with a healthy and balanced diet can help aid in weight loss. This prevents anyone from suing the company who thought they could eat yogurt in combination with any other type of food and expect to still lose weight. Eric OToole, Vice President of Sales will work to explore new opportunities with health and supplement companies such as GNC. When the word gets publicized about how Yogurt plays a valuable part in weight-loss and dieting, Dannon can market and sell its product across stores where dietary su pplements are sold. Lastly, Albe Wendt, Vice President look and Development will work on developing a high-protein yogurt that is crucial for post-workout recovery as well as helping people refer their recommended daily protein intake.

Wwi Apush Essay

WHATS HAPPENING IN OUR WORLD As existence War I was raging in Europe, a political and social revolution defined by a struggle between the labor household and capitalists was taking place in Russia. This fear of communism became known as the Red Scare, and was very prominent in the early 1900s. The Russian Revolution of November 1917 make it clear that communism was no longer simply a theory, but now an important regime. Just as the Russian communists had appointed themselves the champions of the workers, the tiny U.S. chemical group of communists had also taken up the workers cause. The American Communist Party was formed in 1919. They were quick to align with the pressing union issues, especially labor strikes brought or so by high post-war prices. This alignment unsettled an American public already annoyed with a wave of strikes. The first notable strike occurred in February 1919, when Seattle was brought to a virtual standstill.Another round of strikes starting in September 19 19, organized by the radical William Foster, resulted in approximately 340,000 steelworkers, factory workers, and dockworkers declaring a strike, which continued to heighten frequent suspicion. These strikes are important because they marked a grave setback that crippled the union movement for over 10 years. In 1921, the Shepard Towner Maternity and early childhood Act, one of the first pieces of federal welfare legislation that provided funds for supporting the health of women and infants, was passed.The Sheppard-Towner Act was important because it provided for federal matching funds for such programs as health clinics for women and children, visiting nurses to educate and care for pregnant and new mothers, midwife training, and distribution of nutrition and hygiene information. So, in some cases, the fear of communism is beneficial, but, in others, the fear results in loss of jobs.

Interview With Special Education Teacher Essay

What she finds to be the most satisfying part of her job is when a parent is involved in their small frys education. This involvement and investment helps the student succeed. Unfortunately, there are many parents who dont return calls or attend meetings, which reallyly hinders the childs ability to grow since they are not receiving the same support in the home as in the school. She also mentions how great of a ply she works with in her building. This ranges from speech therapy, hearing/ vision assistance, the counseling office, social workers, the careerc demean, reading services and numerous teachers.The staff has been meeting as a team for the entire ninth grade this school year because they have found that this class has many emotional needs. It is wonderful that there is a classify of dedicated people who truly care for the students they work with. The most frustrating issue she and her team have faced this year is not only the uncouth core curriculum and Annual Profession al Performance Review (APPR) mandated by New York State, but also the lack of attendance of many of the students. The staff calls kidskin Protective.Services (CPS) or Persons In Need of Supervision (PINS) program and takes students to court, but there are no concrete threats. The students know that there is no real consequence for not attending school besides failing. Unfortunately, Niagara County does not take the parents to court as Erie County does. It is unfortunate not to be able to hold the parents accountable for their own childs education and essentially their well-being. Her advice to those starting out in the education field is to be prepared to work hard for little pay than most other fields. However if it is your passion, love it and live it.The students are the pay, is what she said. There are students that truly appreciate the teacher and to see them enter ninth grade and grow to be successful twelfth graders makes her smile. She is still in contact with many of her students and some even ask her for help in college courses. Parents of ultimo students remain in contact, also. It is nice to know that one person can make a difference in the lives of many students and families, alike. Her main advice would be enter the field and dont get defeated by all the political issues. It will be hard work, but very rewarding work.

Psy270 Week6

Checkpoint Mind Over Matter Week 6 What is the difference between mental illness and delirium? (Hint What is the important second prong of the McNaughten rule? ) The McNaughten rule cannot be used to defend the actions of a person who drinks alcohol and then murders approximatelyone. Why not? Identify apiece of the following o Rational and guilty o Guilty but insane o Not guilty by reason of insanity If you were deciding this case, how would you rule? Briefly explain your decision.The difference between mental illness and insanity is mental illness doesnt diminish the legal sense of a individuals depicted object to know obligation and wrong. In terms of insanity, however it does indicate that an individual would not possess the capacity to know the differences between effective and wrong. kind defects such as diseases, retardation, or when hallucinations are experienced in some cases. The rule for McNaughten is simple knowing the difference between right and wrong and was t he capacity affected to the point of not understanding a crime when committed. To use insanity in defense of a crime this rule had to be posture in order to use.Mcnaughtens rule cant be used to defend intoxicated individuals because it is no longer used in some cases the rule was shortened and now it is knowing the difference between right and wrong. Since an individual is in a diminished estate even if they know right from wrong even without mental disease individuals can use it in alcohol related incidents. Rational and guilty When an individual is fully aware of the right and wrong of their actions this is the term used. Guilty but insane. Due to mental defect or disease and individual is not able to gain control over themselves even though they know the actions are wrong this is the term used.Guilty by reason of insanity. Such in the cases of Clark he had experienced a temporary state of impairment due to schizophrenia that resulted or impaired his capacity to determine right and wrong he thought the cop was an alien. Resulting in insanity temporarily this is the term used. My decision without all the facts and going on what I know from the reading Clark at some point knew what he was doing but at the sequence may have not and deserves a chance to make his way into a mental clinic for help now if he recovers and is determined sane he then should still serve out his sentence due to his knowing of his having a gun and firing it.If he can be effectively enured in prison then he should be given a half sentence due to impartial insanity. The fact the the police stated he lured the cop out and then ran was an indication of his guilt though regardless of mental illness he may have not been impaired later on all. He should be sentenced to an institution where he could be effectively treated for his schizophrenia.

How successfully does Alan Ayckbourn slice into the soul of surburbia in Absurd Person Singular?

I feel Ayckbourn does it extremely well, as he takes three very different couples with very different lives and comp bes and contrasts them to give the everyday plenty and situations we total across in our own lives.The characters in this play make more familiar as it develops and people like Marion who has a 2 faced personality becomes recognisable with people in your life. She begins complimenting Jane and Sidney on their kitchen by saying sweet things such as what a simply dishy kitchen further when Jane and Sidney cannot empathise her she turns to her maintain Ronald and claims the house is loathsome and demands her husband to take her home in 5 minutesHowever Jane and Sidney flatten everything is going wonderfully, as they have only invited these particular guests, to help them in the future. Sidney says to Ronald I hope youve been large-minded a little bit of thought to our chat if you had a moment Ronald is a bank bus and Sidney wants him to help him out a bit with lo ans.Then thither is Geoff, who is married to Eva. Not that his marriage should ensure upon anything as he constantly cheats on Eva and doesnt care if she does or doesnt know. Also he speaks openly around his filthy obsession. He describes one of his conquests as an absolute little cracker. His disloyalty unveils his shallow ego and likewise reveals the reason for Evas pain which has led to depression.As Ayckbourn slices through each character, we can see they are all pretending be something and they all appear to concerned with themselves, except Eva she doesnt act differently to her self or hide her problems, which is clear when she says to Sidney on the subject of her pills they prevent me from turning into a raving madcap. Ayckbourn goes deeper to see her reasons for depression instead of trying to reveal a fake intention, which is what the others posses.* * * *In Act 2 the characters are slowly developing. This time the Christmas party is being held at Geoff and Evas and it appears they arent in the best of spirits as Geoff has just told Eva hes leaving her for another woman, this is seen when he says Sally and I will probably get somewhere else together these words are harsh and blunt and have turned Eva mute.When the guests finally arrive, Eva has decided to gift self-annihilation, she begins to gas herself by placing her head in the oven, when Jane walks in and believes shes cleaning the oven and volunteers to do it herself and says dont you worry near the ovenI must clean that oven if it kills me Eva, upset that her plan has failed whence attempts to overdose herself but accidentally drops the pills down the hype hole. Whilst trying to capture them, Sidney enters and thinks shes trying to unblock it and says youll neer get a sink unblocked that way then gets his tools kit and begins to fix it. This creates a black humour as Evas situation is becoming more desperate as people keep interfering even though they believe they are helping but i ts also quite sad because it shows how little they know about each other as they cant even see Eva is suffering from serious depression.You can also see how involved they are with themselves and are completely absent-minded to the fact that Eva is desperate to kill herself. There is a dramatic irony as Ronald sets about a routine repair of fixing a light bulb but Evas condition is anything but routine.We become more and more sympathetic with Eva as she feels without Geoff she cannot live or his dismissal has led her to suicide but with Geoff we despise as he plays with Eva trying to twist things on to her by saying such things as if your blaming yourself dont which seems he thinks she should be and he also claims other men dont have this trouble when talking about his cheating as if it were some illness and deserves sympathy for it. As Eva continues to ignore him his impatience grows until he speaks of foregoing violence such as Im going to lose my temper. And we know what happens then dont we. Ill take a dangle for you his patronising and angry tone is almost creepy and furthers are hate for him.Throughout it all, Evas many suicide attempts, Ronalds electrocution when changing the light bulb and Sidney drying himself from being soaked in dirty water fleck fixing the pipes. Is slightly over the top but that adds more comedy but the symapathy for Eva is still there as she is still suffering and suspension is created of what will become of the Brewster-wrights marriage as tension is created when Marion says Youd never think it but he was a really vital young man, Eva youd never think it to look at him maybe claiming she is no longer attracted to him.

Pearl Harbor Turning Point in History Essay

We chose our head by reservation a list of possible topics that interested us and looking at the topics that were suggested by our teacher. We then researched a little bit, reading books and articles about different topics and events that happened in history. We finally indomitable on The Attack of tusk Harbor, because it interested us the most. I began my research by going to the library to find out as much information about Japan and America during that era. Then, i began to search online for specific documents that gave insight on the attack on Pearl Harbor.After that, i began to look up video and other native source documents. From that, my project began to evolve. The road to war between the United States of America and Japan began on the ramp aerial attack on the United States Navy base in Pearl Harbor on December 7th 1941. This was the first step that brought the might United States into the Second World War traffic between the two countries started to detireate in the early 1930s when Japan started to become aggressive in Asia, in general in Manchuria in 1931 and tried to start conquering the rest of China into 1937.Japan in 1940 decided to allied itself with the Axis with countries like Germany. This alone made us extremely interested in the topic After deciding on the topic of The Attack Of Pearl Harbor, we researched more about this event by going to the library, researching online, reading books, reading articles, watching videos, and looking at pictures from that day. There were many primary and junior-grade sources about this topic, which made it easier to research.There were also many pictures, which was surprising considering this event occurred in 1941. We decided to do a website for our history fair project. Once we determined our topic we realized it would be very delicate to find some conviction to meet up and work on the project, thats when we thought to do a website. It would easy for both of us to access, since we both have co mputers at home. Also we dont have to always meet up to work on it.This gives us both more time to add more information to our website and make it better. Our project about Pearl Harbor relates to the National History Day theme of 2012, turning points in history, because the attack itself was a turning point within a turning point. World War 2 was a turning point in our history because it helped to hold back communism and the spreading of Adolf Hitlers power. And The Attack of Pearl Harbor is a turning point in the war, the point when the United States decided to take part in the war.Before the bombs hit us, we wanted to point out of the war. But after Japan mercilessly bombed Pearl Harbor, Hawaii, we knew it was time to try to put an abrogate to the axis powers. Without this attack, we wouldnt have joined the war, and the war wouldnt have affected us. And without the bombing, the axis powers in all likelihood wouldve had a chance of winning, so the US joining the war was a big turning point.

Exploring Modernism In Architecture Architecture Essay

For my show on in advance(p)ism in computer architecture I intend to research an shapeer of the modernist period in post to set up the signifier, tenet and societal thoughts behind contemporaneousness.The term modern architecture is equivocal. It tin be understood to mention to all buildings of the modern period regard slight of their ideological footing, or it canful be understood more specifically as an architecture conscious of its ain modernness and melodic line for bowdleriseation. Modern architecture is a class which ordinarily complements buildings of the twentieth and twenty-first century. It would include Bauhaus / International readiness ( sometimes implementd to depict Bauhaus architecture in United States ) and besides brutalism. Modernism was a answer against eclectic method and the munificent stylistic surpluss of the Art Deco, Art Nouveau and the Victorian ages. However, it is fluid a contest of gustatory sensation.Even though Bauhaus, a German conven tion school 3( Operated from 1919-33 By laminitis Walter Gropius, so by Hans Mayer and Ludwig Mies der Van Rohe ) which had plenteously influenced humanistic disciplines and architecture had been more concerned with societal facets of origination n sensation the lupus erythematosus, International manner shortly became a symbolism of Capitalism. Fig.2 shows an interesting and most celebrated metaphor of this International manner. This manner of architecture was reserved caputly for office blocks, alone was besides h honest-to-goodness backn in places construct for the rich and celebrated. Fig.2 shows another edifice widely known for its functionalist aesthetic and a chef-doeuvre of corporate modernity. 45There were some(prenominal) projecters who attached their name to this modernistic epoch, some of the best known beingness Frank Lloyd Wright ( fig.6 ) , Walter Gropius ( fig.5 ) , Le Corbusier ( fig.2 ) and Ludwig Mies der Van Rohe ( fig.3 ) .6Fig.6 shows Falling H2O which was a genuinely iconic edifice for umteen. Willard huntington wrights design which was for a residential place was above a waterfall. This edifice portrayed his position of organic architecture. Modern architecture was found to be disputing traditional instructions which were thought to be suited for architectural design and construction. Modernist s interior decorators went on to reason that designers should plan everything which is necessary for society. From every item and furniture in the inside and outsides of edifices and even led to designers planing the most low of edifices. I have looked at the broader definition of modernism along with the innovators who drove this manner. Louis Kahn is the designer I have chosen to canvas in deepness. His positions of modernism ar estimable known with the modern universe of architecture.Louis Kahn7Itze-Leib Schmuilowsky ( February 20, 1901 or 1902 March 17, 1974 ) , or more normally known in the universe of architecture as Lou is Kahn was an designer who was infused within the International manner. Kahn graduated from the University Of protoactinium School Of Fine Arts in 1924. In the late 1930 s Kahn s was run shorting as a adviser to the Philadelphia Housing Authority. His association with modern architecture grew as he worked with Europeans Stonorov and George Howe with whom Kahn designed many wartime lodging undertakings which can be square offn in fig.8. From these experiences it gave Kahn a sense of societal duty which was subsequently reflected in his doctrine. 1947 was a twelvemonth where the Kahn started to emerge. His call had established to a baksheesh where he had started a learning calling at Yale University as the Chief Critic in Architectural Design and Professor of Architecture, until 1957. Then at the University of Pennsylvania as Cret Professor of Architecture until his decease lonely decease in a work forces s room lavatory in Pennsylvania Station in New York. Kahn died in deep deb t despite his flush calling.8Louis Kahn was a review of mainstream modernism his work represented the New Monumentality bowel movement which was besides promoted by Siegfried Gieldion, Josep Llios Sert and Kahn s wise man George Howe. Kahn s edifices ar improbably precise in their building of topographic points for people. I found some pieces of Kahn s work peculiarly interesting to analyze from a modernistic architectural position. From the list of his most of import plants I have selected a a few(prenominal) which I believe to be peculiarly symbolic to this essay. From more than a twelve houses which had been designed by Kahn Esherick House was the most celebrated. I found Esherick house to one of his most fantastic pieces of work which shows us the way which he subsequently attach toed in. A critique say s119aThe Esherick House is decidedly one of Kahn s most of import plants which defined lessons he d transit on to utilize in ulterior undertakings. 1210By this I believe h e means that Kahn was happening his circumstances which he had so travel onto usage in ulterior undertakings. Kahn s calling comprises of a batch of interesting work, nevertheless, Esherick house stands as one of his most of import pieces of work. In the devising of the house the control of clear radiation had been the preoccupation since the start, and he genuinely had achieved harmoniousness by means of cancel visible radiation every bit good as distinguishable manner through the transcendency and geometric item. Kahn s rules of visible radiation, materiality and geometry are clearly seeable here. He starts to follow out his future positions of signifier in elusive features of this house. At a glimpse it is however concrete and wood which combine to pass the frontages and interior infinites. The house features a textured howitzer coating, with keyhole window which are inclose with natural Apilong wood placed at irregular intervals on the forepart facade. The floor program is a refined design by Kahn. It is shown to incorporate two symmetrical rectangles which allow structural support and openness. This sincerely modernistic construction shows how Kahn s work would blossom in ulterior old ages. The Esherick house s pure usage of geometry and abstract signifier reflect his modernistic attack to architecture. Kahns work is oftentimes great dipected in his later and much larger undertakings.The Salk Laboratories which was developed by Dr Jonas Salk, the developer of infantile paralysis vaccinum had mean for a research lab which was non merely someplace for biological research, but a topographic point which you could invite a adult manlike like Picasso. 13 The stuffs used for this huge undertaking were concrete, wood, marble and he besides used the component of H2O in his design which as the monolithic composite was place against the Pacific Ocean was suiting. I found a really fitting description of The Salk research labsKahn s usage of order before signifier shows us how he depicted a edifice to be like a perfect being with complexness of usage inside every bit good as on the outside. I found a really interesting quotation mark from Kahn near the Salk laboratories. His doctrine of design shows use the sort of adult male he was and purposes he perused I did non follow the dictates of the scientists, who said that they are so dedicated to what they are making that when lunch period comes all they do is clear off the trial tubing from the benches and eat their tiffin on these benches. I asked them was it non a give with all these noises? And they answered the noises of the iceboxs are awful the noises ofextractors are awful the trickling of the H2O is awful. Everything was awful including the noises of the air-conditioning system. So I would non get a line to them as to what should be done. And I realised that there should be a clean air and atomic number 24 steel steel country, and a carpet and oak table country. From thi s realization signifier became. I apart(p) the surveies from the research lab and placed them over gardens. The garden became out-of-door infinites where one can speak. Now one demand non pass all the clip in the research labs. When one knows what to develop, there is merely littler clip one needs for making it. It is merely when 1 does non cognize what to make that it takes so much clip. And to cognize what to make is the secret of it all. I deduce from this extract Kahn s cognizance and assurance. I see how Kahn believed in a in the altogether modern signifier of architecture. He says it as if he already has the root words and thoughts to translate edifices into styled and ordered infinite. Kahn s readings were apparently much clearer he wanted a modern architecture less concerned with aesthetics and what the edifice looks like. He was more intrigued by the infinites of the edifice and how the infinites were being used, and what order this would make for them. He wanted to do infinites which would impact the experiences of those who inhabited those infinites. Salk research lab shows us a design which had preponderantly established the foundational significance order of infinite an so the geometries. He used this construction of idea for his designs of all establishments such as Salk laboratories.The concluding version of the Salk research labs brought him to accept a solution in which services were as repressed or concealed as in any office edifice by Mies Van der Rohe From this big undertaking he moved onto a following, nevertheless, this one staying unbuilt whilst he was still populating. Jatiyo Sangshad Bhaban in Dhaka, Bangladesh is regarded to be on this is great memorials of international modernism. This edifice was considered as his chef-doeuvre of his life-time. Construction of this edifice had stated by 1961 nevertheless due to its huge outrageousness did nt complete building until nine old ages after his decease in 1983 which means it too k around 20 old ages to construct.The national assembly edifice was Kahn s most of import piece of work. The infinite was really expansive. The interior country for the Assembly edifice was spilt into 3 subdivisions. The zone in the Centre provides circulation. The chief country or cardinal zone is for the chief assembly. The exterior zone is where the offices and sofas are, besides this is where the entryway to the chief mosque is. In the design we can see how natural visible radiation is a really of import component in this edifice. The edifice seems as if it is but for spiritual intents and has a heavy religious genius. In the assembly I have introduced a light-giving component to the inside of the program. If you see a series of columns you can state that the pick of columns is a pick in visible radiation. The columns as unscatheds frame the infinites of light. Now think of it merely in contrary and believe that the columns are hollow and much bigger and that their walls can t hemselves give visible radiation, so the nothingnesss are suites, and the column is the shaper of visible radiation and can take on complex forms and be the protagonist of infinites and give visible radiation to infinites. I am working to develop the component to such an extent that it becomes a poetical entity which has its ain violator outside of its topographic point in the composing. In this manner it becomes correspondent to the solid column I mentioned supra as a giver of visible radiation. Here Kahn negotiations about the Bangladesh undertaking. He reiterates the importance of visible radiation in the infinite and his poetic entity which he adds to every design to make a great sense of beauty.In the designing of these three undertakings we can see how Kahn has used his cognition to assist make infinites which execute both signifier and map desirably to the client. Kahn negotiations about how his greater apprehension of what is inevitable helps him finish his undertaking e asy.Kahn negotiations approximately beauty as the great philosopher St Thomas Aquinas did. Aquinas believed that beauty consisted of four ingredients Integrity, integrity, symmetricalness, and glow. By unity he meant that something is complete on its ain without any being dependent on anything outside it. By integrity he means every portion has a install and ca nt be taken off without destructing the whole beauty of it. Symmetry mentioning to equilibrate, something ca nt merely alter without a corresponding consequence. This was similar the invariables which had appeared in Kahn s work. The sense of composing, the unity of a edifice worry for stuff, sense of room , light as the shaper of the construction and architecture of connexionKahn tried to use these theoretical accounts into all of his undertakings. One even described him as a philosopher among designers .This is from his every showing doctrine on his work. Basically Kahn saw architecture as being a religious signifier of communicating. He grew a strong relation with each undertaking by using a strong hierarchy with order being the most of import.Kahn was celebrated for being a review of modernism. He found many influential designers of the clip to hold been misjudging the order of their designs. Kahns critue started with him rejecting a free program a construct which Mies new wave der Rohe and Le Corbusier had attached themselves to, along with modernism. Kahn believed that dividing these two constructs of signifier from the construction, would intend the free program as antecedently interpreted by Van de Rohe and Le Corbusier had opened up a nothingness that could merely be filled with subjective intuition. Basically Kahn s work did look consistent with that of the broader position of architecture nevertheless, his position of modern architecture was something which was unpredictable and had no regulations to follow or rules to ad ear to. He found that the international manner of modern archit ecture at the clip which was being used by many designers in America and Europe had been excessively concerned with the signifier and non the map.Kahn was concerned with the things adult male has been looking for since the beginning and in this he was a fundamentalist was non interested in the realisation, of something which had already occurred, but in the possibility that something will happen within the wallsa This tells us that Kahn was more of Prophet than merely a sermonizer. He wanted to alter the positions on architecture and present what he believed to be the necessary status for the presence of architecture.Mies s sensitivites react to imposed structural order with small inspiration, Le Corbusier passes through order impatiently and hastes to organize. Kahn talked about Mies Van der Rohe and Le Corbusier imperfection in structural order, and their haste of order leads to an imperfectness in signifier. Kahns order derived from nature and this is reflected in his underta kings.In the nature of infinite is the spirit and the will to be in a certain manner. Design must closely follow that will. The pure order, signifier and geometry is wherefore Louis Kahn still act upon the universe today. His work straight impacts and inspires signifiers of architecture today such as charge modernism and neo positivist. More than this Louis Kahn redefined modernism. He has thrilled looker-ons with his huge doctrine nevertheless his frequenters merely appeared in his ulterior old ages. Kahn adapted architecture and had an input as to what we see when we analyse today. He showed us in his huge texts, to every item the visions he had, and how he intended to raise these visions. Predominately we can see that he was floating off from modernism, nevertheless, I have studied how Kahn s vision set modernism into path someplace that it would nt hold been without his influence. It was non belief, non design, non pattern, but the kernel from which an establishment could eme rge

New Advertising Tools and Their Advantages

Introduction Technology is carrying refreshed publicize beams a step forward from conventiona c atomic number 18enic advertize tools. With the improvements in engineering science and tele confabulation, new advertising tools become the closely effective way to get wind and r separately conduct consumers. Brands become to a greater extent Inter tourive and transpargonnt. Like any tool, new advertising utilize correctly, it lowers investments and responds investments with quick ontogeny in gross sales. Customization and advertisement-tailoring be an an some other(prenominal) trend in todays society, therefore making new advertising tools more personal for target customers has great effect on sales.According to todays advertising and merchandising conditions, it is a necessity to provide. Communication counseling is unitary of the to the highest degree crucial requirements in todays marketing field. If the communication management form does not retain accurately, commemorate image is influenced negatively. Nowadays, besides the fact that target consumers atomic number 18 capable to advertising communication, they atomic number 18 becoming a part of the mathematical process as well. Another advantage which is brought by new advertising tools is measurement. Measuring the do of their advertisements is either gilds grea mental test desire.With online technology and new advertising tools, contract becomes easier and unbiased. Moreover, measurable advertisements which atomic number 18 provided by new advertising tools enable the observation of collapse of investment in advertising. Social media carry and e-mail services provide customers easy and interactive communication with companies. Interaction mingled with companies and customers improves prime(a) of harvest-festivals and/or services. In addition to interaction, companies pay back opportunity to consider customer needs, postulates and demands at number 1 hand and answer the m in real time.Even recitation of loving media and the internet advertisements atomic number 18 increasing dramatic entirelyy TV commercials and printed ads ease reach more people than ever. In this regard, classic TV commercials and printed ads be still more customful and effective for increasing brand recognition. Another consideration close advertising tools is memorabilia of advertisements. chiefly some excellent examples of viral videos stick in customers mind and the rest is forgotten quickly. II. New advertizing Tools a.Social Media Social media refers to interaction among people in which they hit, shargon, and/or exchange information and ideas in virtual communities and ne tworks. Andrea Kaplan and Michael Heinlein intend sociable media as a group of Internet- chemical groupd operations that build on the ideological and technological foundations of Web 2. 0, and that offer the creation and exchange of user-generated content. Furthermore, brotherly media depen d on mobile and web-based technologies to create highly interactive platforms through which separates and communities share, co-create, discuss, and modify user-generated content.They introduce substantial and pervasive changes to communication betwixt placements, communities, and individuals. Diffusion of innovations is a conjecture that seeks to explain how, why, and at what rate new ideas and technology spread through cultures much(prenominal) as affectionate media. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations (2003). The book learns that dissemination is the process by which an innovation is communicated through certain channels over time among the members of a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.The book explains the theory that there are four-spot of import elements that influence the spread of a new idea the innovation, communic ation channels, time, and a social system. This process relies heavily on human capital. The innovation must be widely adopted in tramp to self-sustain. Mass. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards (Rogers 1962, p. 150). Diffusion of Innovations manifests itself in different ways in assorted cultures and fields and is highly subject to the type of adopters and innovation-decision process.According to diffusion of innovations, social media research has star-third different viewpoints. First, from the lieu of methodology, they design a grand new framework comprehensively considering the comp superstarnts of user preference, social influence, and propagation mark to covers users with strong diffusion power. Second, from the empirical perspective, they use microbiology as the data source rather than traditionalistic web sites. Third, from the perspective of application context, they apply this recommendation mechani sm to online social advertising so as to possess advertisements effectively.Nowadays, social media is used for sharing personal information, and giving ability of affecting millions of people with advertisements. Now, 87% of companies are using social media effectively to gather customer data, even they drive out access code to consumers directly in real time. Advertising campaigns are established based on personal databases and relationships between individuals in social media. Consumers are just advisors on the social platforms which increases brand recognition and trust. For example, on the Twitter, customers are tweeting and firms reply their customers immediately.Also, companies so-and-so measure the effectiveness of these tweets. Social media is related with business barter rise and business exposure. Social media marketing has different effects on individuals social life. While social media sector is improving rapidly, more and more social media companies are being esta blished and that is lawful for the future business partnerships. B. ID Advertising A ID, tierce-D (three-dimensional) film or SAD (stereoscopic ID) film is a motion picture that enhances the illusion of depth perception. ID technology is one of the most popular sport technologies in digital age.Glasses-on and non-glasses are the types of ID technology. ID technology is also a new development for advertisement sector. Nowadays, popularity of ID advertisements is increasing, because it is more effective than normal ID advertisements. ID advertisements allow customers to explore products in every aspect. A higher sense of front end go out allow n greater habit and an increase in level of product knowledge. Rising in perceived product knowledge and greater enjoyment bequeath result in more favorable attitudes toward advertising.The effect of SAD advertising in creating presence will be moderated by the novelty of the advertising content and design. To sum up, ID and SAD advertisi ng is a new tool and it increases the effectiveness of advertising. C. Online Advertisement Nowadays, advertisements are in consumers mobile devices, on computers, in online games, and so forth On the other hand, even if online platforms are popular, they are not used really effectively. Customers are stressful to keep away from online advertisements and arbitrary reactions to online advertisements are decreasing.To prevent these decreasing, billions of online advertisements can be developed differently from traditional ones, because numerous of them include too much visual and audio property which cannot be ignored and will be an advantage compared to traditional ones. The other way is non-search display advertisements like Deceased by Google. Ads can be given on the convenient sites which are appropriate for the companys content. Some campaigns, called obtrusive (visibility) campaigns, with videos or pop- as are differentiated with their contents.While visible online advertising and context-based online advertising are working so well separately, they are not successful when they are used as a combination. Consumers accepted context-based online advertisements, because they think they can chance on something, but they do not like obtrusive online advertising. Also, context-based advertising can divine service to show the upset(prenominal) achievement of products like Deceased by Google. To conclude, there are some regulations directed by establishment about privacy of customers and constraints about gathering information from customers. D.Online Advertisement Tools Pop-Up Opens a new window higher up current one. Pop-under Opens a new window under current one. In-Stream Video & Audio Part of videos on internet. Takeover This kind of ad resizes the screen. Nonuser-Initiated Video & Audio Videos and audios are play themselves as advertisements. Interstitial When an individual visits a web-site, it appears by itself, while web page is loading. Nonuser-In itiated Background symphony Background music is played automatically. Full-Page Banner Ad The advertisements appear in size of the computer screen. Interactive Mutual communication is requested by the ad from its seers.Floating Ad The users do not run this ad, they exist anywhere on the page for a while ( broadly 5-30 seconds). E. E-mail Advertisement Email advertisement is also an online advertisement tool which has been used for a long time by marketers to reach customers. When used effectively, e-mails are a good way to reach customers. Emails with catchy information are successful. However, considering the fact that consumers are facing so many an(prenominal) mails, they can ignore advertisement e-mails from a single company, which comes daily. In this case, company should measure its e-mail effects and it should provide choices between Kelly and daily e-mails.There are disadvantages in e-mail advertising. Spam e- mails and e- mails without subscribe or non-subscribe options. For example, if a company sends e-mails to an unsatisfying customer and the customer cannot non- subscribe it, it will create a bad impact. In conclusion, companies should use e-mail advertisements effectively and they should arrange e-mails more personal and informative to be successful. F. Billboards Billboard is a humongous outdoor advertising structure (a billing board), typically found in high-traffic field of operations. Billboards present large advertisements to passing pedestrians ND drivers.Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Billboards are highly popular in outdoor advertising. There are three types of displays for outdoor advertising posters, bulletins, and permanent bulletins. Billboards are changing very fast in recent years. Marketers are creating unique outdoor ads including ID advertisements, unique billboard advertisements apart from searching for efficient o utdoor areas to reach their target market. It is cl claimed that billboards are causing visual pollution.In order to calculate the market value of billboards, marketers must regulation and zoning, traffic and visibility, and market demand. To conclude, valuation of the billboard has three different methods the cost set about, the sale comparison approach and income capitalisation approach. G. war cry Codes CRY code (abbreviated from Quick Response Code) is the trademark for a type of matrix barded (or planar barded) maiden designed for the automotive indus furnish in Japan. A barded is an optically machine-readable label that is attached to an power point and that records information related to that item.The information encoded by a CRY code may be do up of four standardized types of data (numeric, alphanumeric, byte / binary, kanji) or, through supported extensions, virtually any type of data. CRY code can be read by cameras of mobile phones or other devices which build an a pplication and can access to internet. CRY code delivers related URL to users and provides more advertisement. It reduces cost of advertising and is genuinely more effective than traditional ones. Some brands use CRY code in their printed advertisements.For example, people access to Coca-Colas music website by its CRY code for free. For making successful CRY code advertisement and promotion, arresters create a harmless(prenominal) URL and code, so that customers find it safe. CRY codes are examined by marketers in three principal variables privacy concerns and trust risk. H. Product Placement Product placement, or embedded marketing, is according to the European Union any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a program.Product placement stands out as a marketing strategy because it is imperative to attach the fulfilment importance to the context and en vironment within which the product is displayed or used. This technique of advertising was assume to create reality and awareness for the customers. Nowadays, firms invest large amounts for product placements. Visual-only, audio-only and audio-visual combined are three main(prenominal) strategies which are used for product placement. Visual-only strategy consists of products image, motto, logo or other visual brand without any sound.At the audio-only product placement, products cannot be seen in the video but brand hollos are mentioned in dialogues. The last type of product placement is made by combination of visual and audio. This combination must be made coverfully in order to to interrupt the normal flow of the media. Product placement provides arbitrary customer reactions, if they do not pee negative ideas about products, for instance alcohol or cigarettes in movies. In conclusion, while exposing to media, consumers are positively affected by product placement, if they en joy experiencing the media.Ill. fraternity interrogation a. YRasa YRasa is the first company which implemented pastured milk cheese exertion, also known as cultured cheese labor, as industrial investment in Turkey. Varieties of cheese, yoghurt, milk, but considerationilk, butter and fruit nectar are produced by YRasa in factory which is located in Surplus, Balkiest. It has the largest market share among manufacturers of cheese product in Turkey. YArass factory in Surplus the traditional cheese at hygienic and in advance(p) facilities, ensuring its continuity have become policy and mission of company.YRasa states its motto as the haunting flavor. It has been continuing to produce in European standards and is on the way of being a world brand, since 1908. When they first started, the persona reserved for new advertising tools from Research & Development work out was 1%. However, they eave increased it to 5% and they aim to increase more within the years ahead. YRasa uses 7% of their sum up sales for advertising budget and 15% of this advertising budget is reserved for online advertising. Faceable, Twitter and Youth accounts and their own web page are used for online advertising.They prefer to use outsourcing for advertising and work with several advertising agencies. They provide to their customer the real-time returns on social media accounts. This is an implementation which launchs dissolve customers doubts away and increase the existing customers commitment. With efficient usage of social media, they have an advantage in terms of marketing among their competitor. Therefore brand recognition of YRasa and their sales increase by time. They also use television, newspapers and magazines to reach their strength customer mass and they assert these are the most powerful channels they use.As it is mentioned before, they prefer to use a lot of advertising tools, several of which have combination of informative, smooth-tongued and reminder characteristics. They aim to inform people about their product and production techniques, bias and stick in exist and potential customers mind by their Jingles and motto. They prefer the ads to be minder and persuasive while they are introduce new products to customer. They also want to ensure that the ads are completely sightly and suitable brands mission and principles.YRasa uses five approaches. They use musical approach to make advertisements more reminder than traditional advertisements. They use slice of life approach to make their existing and potential customers feel themselves closer to the company. life-style approach is supplementary to the slice of life approach. They are trying to implement scientific evidence approach and the technical expertise approach to advertisements as a combination. When implementing the combination, they eat into consideration all certificates, company principles.One of the most important questions which asked by most of the companies is possibility of cal culating return of social media investment. So many studies are being done about this topic but it is not very easy to value a like or a follower exactly. But it can be said that YRasa is not only achieved their targets about usage of social media but also their recognition of brand has increased with usage of social media. They decide how long ads will stay on TV or any other advertising channels by taking into inconsideration watching frequency and researches about ads effectiveness.Generally advertisements display for month on TV but there is no time limit for social media ads. According to YRasa, range of their advertisements is set by customer frequency of advertisements is set by YRasa and agency by taken into consideration research results and advertising budget. They prefer minimization of positive impact of advertisements. B. Coca-Cola As one of the most highly recognized soft drink brands in the world today, many people bonk Coca-Cola because of its sweet fine taste and refreshingly nice flavor. Today, it comes in different enticing varieties including Coca-Cola Vanilla, Coca-Cola Zero and aliment Coke.In order to know more about this great product, it is good to learn its history including information on the person who invented Coca-Cola. The consumer world is changing. Consumers do not want brands to communicate one- way. A story should be told. Coca-Cola is one of corporations have brand story. If it is a good story, it is spreading spontaneous. In all of their campaigns, it is wanted to create such stories because they believe and tell each other so that their communication occurs in this way. Otherwise, they do not want to be limited to certain periods of the messages.So, if it is said Coca-Cola yammerer iii giddier. (Coca-Cola goes well with food. ), they do not want to say only three months. after television ad, later on, all year in stores and digital area they continue same communication. For such communication, the necessary approach is used. Generally, musical and lifestyle, more music, are come to the fore. Music makes people keen and mutual kappa as (open happiness) is their slogan. Coca-Cola is one of the best example of Think global act local motto. Coca Cola is a global firm but it acts as local company.Especially, Coca-Cola Ramadan ads are examples of this strategy. If the firm is perceived as member of an idea, it can lose some of target group and sales can decrease. Ramadan ad strategy transformed the threat into an opportunity. So, is it developed different strategies for different locations. Sometimes the ad can be informative, sometimes persuasive. Generally, the ad includes the mix of those. Decision depends on target group and products will be introduced. After interviews with the advertisement agency, the advertising tool which they should use is planned.Most of time, music helps advertisements to become informative, persuasive or reminder. Therefore, they care about the music festivals to reach pe ople. The most known of the festivals are Rock Coke and partiality Genii Festivals (Fantasy Youth Festivals) in Turkey. The messages can be changed by the time. For example, during Ramadan, the ads are related in family themes, especially crowing families. On the other hand, in festive times, the messages are sending to young people, ads are about youth, cyphertainment and dance. In recent days, the new post is about Christmas.However, generally, it can be said the message must include happiness. As it is seen end of most ads, it is concluded with mutual kappa as (open happiness) sentence. The ad time depends on the ad kind. This situation is changeable. Sometimes outdoor advertising need to people, area and legal permits, and it may take a week, maybe one day. When it is used billboards, the ad can be presented during one month. On the other hand, television ads are standardized. According to the ad, it has different time. Christmas ads are on view one or two weeks. The situatio n is more stable for the internet ads.In the process of advertising using the method, Cola products in general, young, care about healthy vying and vivacious people who have adopted as the main theme discussed are used of advertisements. On the other hand, when the main competitor Pepsi is investigated, it is observed its ad strategies generally are fire in famous stars have a reputation across the globe. Finally, Pepsi has been forced to change its strategy because most of time, Pepsi products are perceived as if for rich people. So, Coca-Cola is more effective in the field of traditional advertising.As mentioned above, Pepsi favourite(a) famous people and it brought millions of dollars cost. This strategy did not work, because famous people do not convince as before. Coca-Cola is affecting simple but effective people ads. It interests the culture of societies and accordingly, it acts. In recent times, as a new advertising tool, new product placement system is emerged, popular TV series are used and feedback shows that it is successful tool to reach customers. The other new ad tool is digital media. digital media supplies to understand what consumer think say and do.Clicks such as like clicks, comment clicks or dislike ones are not a certain feedback. Click feedbacks cannot be measured as outcome of ad investments. But, dead they bring to rise o sales and revenues. At least, digital media helps to take the right steps. Ads contribute the company to recognize, traditional or digital. In the carbonated beverage industry, there should always be ad. Although digital media supplies less cost, it is Just focus of consumers who use more tech. Target group of Coca-Cola is wider, it covers online customers. So, the target group includes people of potpourri generations.The company uses mix advertising tools such as traditional, digital and outdoor advertising. All of them bring about different benefits. Digital media brings about some benefits to ad world. Every da y, evolving network model and social networks help to make users happy. Thanks to profit at zero cost, competition and productivity are rising between businesses. New products and services are tested by online consumers with zero cost, it is directly seen problems, suggestions and requests of customers, increasing of brand awareness. These benefits make digital media become attractive.Nevertheless, traditional media is more used to get more consumers. Thanks to traditional media, Coca-Cola Company is leader and it has prestige in its industry when compared to its rivals. Digital area is interesting for the sat two years, for Coca-Cola. After the ideal agencies are determined, they have established a strong infrastructure. For example, this year they invited to official Faceable page for announcing the list of Rock Coke. Then, they announced that the list is not declared until gathering 10 thousand members of camping. It Just took a week to collect 10 thousand members.And then, the l ist is declared. World revenue of Coca Cola is $95 million. 8% of this revenue is used for advertisement and marketing expenditures. For thirty years, as an outsourcing, Coca-Cola & Pars McCann Erickson have worked together. For expenditures, they spend production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. While choosing outsourcing agency for the ads, success of the agency is important for the first step.Then, the agency must understand what they aim. Innovative and forward-looking characteristics are more significant, because Coca-Cola is leader firm in the carbonated beverage industry. In Turkey, Coca-Cola Company is in a good relation tit McCann Erickson for 33 years. The advertisements reach, frequency, impact and the other details are arranged by Pars McCann Erickson Agency. The internet ad s have shorter time, the other ads on television are more often presented and they usually take time between half a minute and a minute. In accordance with the given instructions, the ad is emerged for the planned aim. . live Turkey. It produces fresh dairy products. Whether their employees or their customers, their priority is always human. Big or small, near or far, every one of their clients has the same meaning and same value for the company. Their understanding of property and performance that constitute their group doctrine leads them to work hard, develop continuously and sustain their preciseness in production and services. Novas motto and mission are suitable to the innocent milk principle and they are providing completely honest advertisements for their consumers and customers.In this regard, they are trying to be extremely careful. EX. and ITS approved certificates and awards can be seen all of their products to state Novas principles. Moreover, they are trying to show their products quality which is top quality, even by EX. standards. It is also named as the highest premium quality. Approximately 10% of their total sales are allocated for the advertising budget. About 25% of the advertising budget is allocated for the online advertising budget. When they first started, it was 1. 5%. However, they have increased it to 3% and they aim to make it 5% within the next five years.They prefer to use outsourcing for advertising. The outsourcing company is Refiner Advertising Agency. In the field of advertising characteristics, they are trying to inform consumers about their products and production techniques. Also, they are trying to convince consumers with the artifices and awards they have uniquely in the industry. With their mottos and jingles, they are trying to take a place in their existing and potential customers minds. These techniques created serious positive impacts on companys sales.When introducing new products to the customers, they prefer to make advertisements more persuasive and reminder than previous advertisements. Move uses five approaches. They use musical approach to make advertisements more reminder than traditional advertisements. They apply slice of life approach to make their existing and potential customers feel themselves closer to the company and products. Lifestyle approach is complementary to the previous approach. They are trying to apply scientific evidence approach and the technical expertise approach to advertisements as a combination.When applying this combination, they consider all certificates, company policies and customers to choose optimum advertising arrangements. Move is using a website, three main social media tools, including Faceable, Twitter and Youth, and also newspapers, magazines and television advertising. According to Move, they are using their website and social media really effectively than their rivals. For example, Move Faceable page has Marimba (Hello) application. This applica tion provides Move to reassure customers that has doubts and to increase the loyalty of existing customers. It increases Novas brand recognition.Furthermore, every comment made on social media, every question asked by customers and every tweet is responded by company experts in real-time. They are also developing small add-ones and applications for social media. As a result of these application and developments, sales increased dramatically. In this way, it is an important advantage in terms of marketing. Move generally prepares advertisements in the form of video and presents them to their customers with TV ND social media. Even if their TV commercials remain well one month on-the-air, there is no time limit for their social media advertisements.This comparison is the asked by each company is return on social media investment is whether it is possible or impossible to calculate. Too many attempts are made in this regard, but the value of a like or the value of a follower is not po ssible to calculate. In fact, social media is a marketing tool for the vast majority. Moreover, return on advertising investment is the most important criterion. If the targets, which they set before the advertising, re exceeded after advertising and advertising investment pays for itself, they succeed in advertising investment.However they do not use Just this method, they have also other criteria. (Other criteria are classified. ) Also, the return of the low cost digital media is appropriate for their budget and the main feature of digital media is it can be presented to their existing and potential customers in a short time. They try to measure the benefits with advertising investment return and brand value change. Currently, they are not planning to enter to international markets within five years. However, Move has serious plans to enter European markets. While establishing and certifying their company, they prioritize that aim.Therefore, the quality of products which Move prod uce is at the highest level, the premium level according to ITS and also EX. standards. Like every moderne company, Novas main goal is to attain new generation customers with the help of developing digital media and ensuring the long term sustainability. However, in doing so, they are very careful about two points. First, they try not to disrupt the media channels which are necessary to reach their existing customer base. Second, while maintaining their existing customer base without conciliatory quality and understanding, they try to impress potential customers.Move sets the new target customer base firstly. While find out new base, they try to preserve their existing customer base. Then, they are doing marketing research. They select random samples to test their demo advertisements. Finally they publish their advertisements depending on the positive results which they obtain at tests. The target customer base determines their range. According to the results of their advertising research and their advertising budget, they decide the frequency with their advertising agency. They prefer minimization of positive effects, while setting the impact of their advertisements. . liker International liker, whose history goes back to 1944, is one of the best loved brand names in Turkey. Founded and built in the 20th century, the liker brand, riding on its phenomenal momentum, was carried into the 21st century, seemingly unlimited by time and space. With its roots in tradition but reaching toward the future, liker is a name that continues to focus on the sociological and economic wellbeing of the community, but in parallel with that side of its existence, the organization is gaining new meaning. For the timeless liker brand, there seems to be no end in sight.The name liker became synonymous with happy memories and the intrinsic values of trust, honesty and affinity. liker became part of the daily lives of many Turkish families and slowly but sure as shooting became en twined in the lives of consumers. Since 1944, the companys industrial, managerial, marketing and sales advertising and customer relations activities have been based on the somatic culture established by the liker name. This is what makes liker more than Just a brand name. liker International uses 10% of their advertising budget for online advertising. For these