Organic Food Market in Hong Kong - Environmental Scan Essay Example for Free

Organic forage Market in Hong Kong Environmental S enkindle Essay?Global trend of native feed In 1950s, consumers ar offshooting to aware of organic product and in 1970s to 1980s, organic sector start to develop, e. g. set up regulation and certification around the world. In 1990s, the organic food market has a sharp growing, expanding at 20% a year. In 2006, the sales of organic baby food were change magnitude 21. 6%. There are also has dramatically increase in variety, availability and decreasing the monetary value of organic food. ?Local trend of organic food.At the end of 1980s, there were many cases happened in Hong Kong that cruel crops which are contaminated with pesticide, people in Hong Kong raise their awareness of wellness. Until 1990s, Organic foods have been marketing in Hong Kong, most of them are imported from North America, Australia, New Zealand, Europe and Japan. In the few years ahead, expenditure of organic food is increasing. In 2000s, the local m arket has a strong demand on alert organic foods.International Trade Centre (ITC ) done a set of survey and observed close to(a) trends of Hong Kong. For example, there are more convenience organic food such as pre-packed organic salads some public canteens and catering buy more organic food provision of organic products with biodegradable packaging. major competitor In Hong Kong, there are three major type of retail shops is selling organic food. First type is supermarket, e. g. Park n shop and Welcome are two major chains. south type is department stores, e. g. Citysuper, Seibu, Jusco, Sogo.Third type is specialty healthy food shops, around 50 to health food shops selling organic, health and diet-supplement foods. Consumer ?General type of consumer Hong Kong Organic Resource Centre (HKORC) release the solution of a survey on 7 Jan 2005, it shows that 30% of the respondents had purchased organic foods. It also shows us the people who are interested in buying organic food are h igh education qualification, executives, managers or professionals, and they are usually with a higher total household income, married and/or with children.The meaning of organic food in consumer view In Hong Kong peoples mind, organic food has the similar meaning as healthy food, they also care about the nutritional value and image of the product. The best selling of organic foods in Hong Kong are baby food, rice cake, grains, fruit juice and breakfast cereals, so we can see Hong Kong people are more health-conscious now.