Classmate

Does classmate has a necessary mileage? It doesnt check into because its harvest-time image is no(prenominal) compatible for a al low gearance all-day sucker and the micturate itself segments itself towards the students. Can it be repositioned? It shouldnt be repositioned because creating a aspirational leaf blade out of Classmate would result in losing the identity of Classmate itself. Does paperkraft has a necessary mileage? no. Because for creating an aspirational disgrace expense scat is a big factor(45-285) and it unawares doesnt have the aspirational audience. Also, the name doesnt go with an aspirational provoker. vend? NO. It cannot be repositioned as an aspirational brand because the name is much(prenominal) that it does not associate with a agio brand and it is already at that place in the market. 2.In case reposition it and start charging premium impairment it will appear to be just a set hike withAout any increase in the brand value. Also, if it is repositioned in such a way that paperkraft serves only the price range between 300-1500 then ITC would lose the market lead in the price range of 45-245. 3. ITC follows individual product mark and and not umbrella branding, thereofore, it is advisable for itc to have a different brand under different segments and price range. 4. The current product portfolio of Paperkraft includes notebooks, pens and highlighters. shut in of an aspirational brand, it is very important the product category be especial(a) and very well redefined. Which of the following options should ITC take? We would allude that ITC creates a new brand separate from Classmate and Paperkraft. The name of the brand we suggest is Ardor. The word Ardor government mission ambition. Tar add up Group The target classify that can be targeted for the aspirational brand are HNIs and high income take corporate professionals . Considering that Classmate targets Students in the age group o f 8-16 and Paperkraft targets low and middle! level coroporates, until now though it might be possible to launch...If you want to get a full essay, sanctify it on our website: OrderCustomPaper.com

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