Cases Analysis Research Paper Example | Topics and Well Written Essays - 1250 words

Cases Analysis - Research Paper Example The prime role of the central reservation offices is to handle all calls coming from customers. The hotel call centers primarily handle calls regarding rooms’ reservations. Hotel call centers primarily serve the clients seeking for services from hotel chain companies. The central reservation office therewith provides the hotel reservation voice services on a continuous basis. It restores the customer’s feedbacks and provides accurate support to the customers too (Naveed, 2012). To improve hotel positioning, the hotel call centers should need to implement few strategies that can support it to increase its market share. Every individual hotel should suggestively try to establish its own call centre for promoting its business. Every hotel should also develop its own circuit for providing better customer services. Additionally, persons who have been appointed for voice processes are needed to be acquainted with the knowledge of several languages for services in international market. 2. Currently, the hospitality business has gained immense popularity among a large number people. After experiencing the success in leisure online travel market, the Online Travel Agencies (OTA) is observed to drive this success to a larger realm in the business industry. It is also noteworthy that the US travel agencies, such as American Express Travels as well as Carlson Wagonlit Travel have gained huge profit due to the establishment of online facilities. Those online travel agencies have expanded their business from traditional level to a large travel management companies, as observable in the current phenomenon. Moreover, few leisure sites, such as Expedia as well as Travelocity have also developed their sister sites for serving the business travelers. Currently, OTA services have been expanded to the cruise line industry besides making technology innovation to sustain in the global domain. Online marketing in the cruise line tourism industry is