Coperate strategy Essay Example | Topics and Well Written Essays - 1500 words

Coperate strategy - Essay ExampleFrom 1988 to 97, it grew from a Uk/European food troupe into one of worlds largest producers of sweeteners and starches in the world.With globalization, profits were expected to soar. However, inspite of the major expansion programme, profits were down by 60million from 1991 to 97.This do the company think of new products, which could give them an edge over the competitors.Sucralose, which is marketed under the trade name SPLENDA, was the will of over 30 years of research by Tate and Lyle and is now the subject of over 30 patents, which depict its manufacture. The sweetener is not manufactured under license by anyone else and is only produced at Tate and Lyles two sites - in the US, and now in capital of Singapore too. The sweetener has found engage in over 4,000 products including drinks, breakfast bars and ice creams.To combat the risks associated with demand downturn for sweeteners and sugar products, Tate and Lyle moved to higher-value-added products, which would help them increase their margins. Today, they are the restore producers of Sucralose in the world. Sucralose is a low calorie /zero calorie sugar alternative used in a wide range of zero-sugar drinks and food products.According to research by The Freedonia Group1 Increased food toil and gains in value-added sweeteners, nutraceuticals and natural additives will drive US food additive demand up 4.8 per centum annually through 2008. Flavors and flavor enhancers will remain the largest segment, while alternative sweeteners will grow the fastest. instill mill products, pet food and snack food show best market prospects.Expansion in Production CapacityTo double production capacity and meet the demand of sucralose, a 42m ($75m) expansion invent was completed in June 2006 in the US.To help Tate and Lyle meet the global demand for Sucralose, another plant was receptive in Jurong Island, in Singapore in April 2007. Utilization of Local resourcesThe new facility at Singapore is expected to cater to the Far Eastern markets, which is predicted to be a lucrative one. Availability of skilled workers, brassy labor and tax breaks by the government are other factors, which led to the setting up of this unit of measurement in Singapore. Key Factors of success in Food Additives IndustrySucralose, the sweetener has been passed as fit for use in over 80 countries around the world and has been found to be more stable than Aspartame, the previously favoured sweetener for food manufacturers. Though derived from sugar, Sucralose is 600