'Bmw Research Paper Essay\r'

'BMW is enhancing the travel view for drivers and passengers while also launching a serial publication of new platforms The BMW Group †one of Germany’s largest industrial companies †is also one of the most successful railway car and motorcycle manufacturers in the gentleman and 2011 was its best stratum to date. With almost 1. 7 million vehicles sold, the BMW Group is the world’s leading premium manufacturer in terms of sales volume. Its three automobile brands, BMW, mini and Rolls-Royce, and the BMW and Husqvarna motorcycles brands led to record sales of €68. 8bn.\r\nDuring 2011, the union introduced quint new BMW models across the 1,3,5 and 6 series as well as the Mini Coupe and the Rolls-Royce 102EX, the first electric car vehicle in the ultra-luxury segment. In addition, the ships company also launched a new sub brand †BMW i †that includes the i3 all-electric and i8 plug-in hybrid concept cars due for launch in 2013. However, as wel l as selling to a greater extent products than ever and expanding production capacity, especially for the all-important chinaware market, the company also kicked off a takings of strategic partnerships for the future.\r\nThese included the start of the BMW Peugeot Citroen Electrification joint venture, the encyclopaedism of a strategic investment in SGL carbon paper SE and the cooperation with Toyota Motor Corporation in radical research for battery cell technology. Although a real manufacturer, BMW is not part of a larger company like its main competitor Audi. As BMW invests intemperately in innovation to continue to produce the ultimate driving experience, keeping its power options open is key, so as the shift towards electric continues to gather hie these development partnerships are vital elements in the company’s growth strategy.\r\n'