'Advertising media industry Essay\r'

'I am scholar in a trim system agency called STG Media Corporation, a corporation which dedicates their delegation and vision in providing account fitting publicize solutions. In my 7 week arrangement here in the corporation, I knowledgeable a pass around and discovered that cipher beats on-hand experience in running(a). week One (provide date) It was a week of anticipation, tension and learning. How does i person deal with work military position? The first day was dedicated with meeting the executive staff, the working staff, and initiation to what the go with is.\r\nSTG Media Corp. is an interesting work placement agency. I learned astir(predicate) the fictitious charactericipation by one of my friends and I supposition that working for a media participation depart be so dandy; superficial did I know that it is a lot difficult. The first thing that came up in my mind when STG Media Corp. was mentioned is that it is salutary an advertising union. unless it is different. The company details their service in the concept of accountable advertising, in which they pull down stain advertising media in consideration of the 21st century need.\r\nAs a communication disciple, this was beginning to worry me. by and by the primary day of introduction, I exit to know more about the company and the thought that it is not the conventional image of advertising agency made me overwhelmed with the think over and the condition in the work place. This week, I was designated to the Print Media Research, print Media Planning and foodstuff Analysis of one of the company’s client. The company of a discolourationed sports throw is asking STG Media Corp.\r\nto jock them with the advertising packaging in one of the new products they go forth launch in about 5 months time. The first thing I did was to discourse the sports drink company representative about the nature of their company. I went to their office was so anxious to do the int erview that I forgot to bring my recorder, which is considered as one of the great mistakes before doing an interview, coming unprep ard. But the unspoiled thing is, I did the interview well.\r\nI was given the set questions of STG Media Corp., questions that are mandatory to be asked to the client, and throughout the interview, I inserted about of the questions I thought myself to be able to wee a good add up of fact for the company. As inexperienced as I am in working for the company, one of the greatest skill I learned is to communicate in effect and fortunately I am able to do that with this interview. During the week, one of the great challenges I face up was inputting the vital information of the company’s client to their database called the Print Media Buying System.\r\nThe PMBS which is the company’s own database generates detailed securities industry research, analytic thinking reports accounting for all aspects such(prenominal) as demographic informat ion, buying trends and other(a)wise print media recommendations. I actually asked for help this time as since I was not acquainted with the kind of technology they apply in the particular system. But ulterior I got the hang of it and was commended for a trouble well done in assemblage information from the client. Week 2 (provide date) in advance the work placement began, I was told that I will be working complete time in one of the company’s venture with a known sports drink brand.\r\nI thought that would be easy since I don’t have to do all the other work, exactly the challenged I soon make up out during the second week is that the serve up of STG Media Corp. as an advertising consultant is a process to which many steps are taken. This week I am part of the imaginative police squad designated by the company to help the sports drink brand. Although I moldiness be clear that I was just a part of the team, doing menial job that the professionals are tasked to do. I learned one great thing about the print media industry, 75% of advert fail because of light(a) creative and non-compelling ad copy.\r\nIt’s certain that one of the strengths of a great brand is not just with its quality, but through rigorous and effective advertising that they create. forrader working here, I thought that companies that advertise for the sake of advertising, but companies do take this strategy very seriously. On the third day of this week, I was asked to depend at one print ad for five seconds during one of the meetings of the Creative police squad. They asked me questions rigorously, whether it be based on the appearance or the content.\r\nI answered them frankly and mention the things that I would personally think about the ad if I was just a mean(prenominal) consumer looking at the advertisement. Several times, the Team will press and argue their points with me, but all was attributed to presenting a better advertisement for the client. D uring this week, as unprofessional to assume the grapheme of being a advertiser consultant, I was placed in the position of the consumer, the Team’s viewpoint on the things they actualize about the brand and how they can effectively approach working for the client.\r\nI really felt like my ideas were respected and include to the Creative Team’s analysis of the product. This week, I also was comfortable with the workplace. I am familiar with the different employees and get to have small talks with them through several breaks. Its interesting how some of them had untrue I am part of the Creative Team when in fact; I am just a student on work placement.\r\n'